Art? You may ask.

I am often entertained by the titles we choose in this field. We have called ourselves titles such as Information Designer,  Information Architect, User Experience Designer/Architect, Customer Experience/Architect, UX Strategist, Usability Architect, Human Factors Specialist,  Business Analyst, and on and on.

We finally realized that what we do depends on what is needed and the fact that we place humans in the center of systems design rather than technology is what makes us special. So, we went with art.

Customer arts – a cool company with a creative process accompanying systems design to give your customers what they want and more so they evangelize your product or service while giving you more great ideas for growing your business.