Composing an experience

I love watching movies. I love to experience the composition of imagery, word and music to tell a story. I love watching commercials that make me cry because they evoke a feeling of connection between me and a product.

When you imagine how you want a customer to engage with your product, do you take the […]

By |February 17th, 2014|Uncategorized|0 Comments

Customer experience design is art

Art? You may ask.

I am often entertained by the titles we choose in this field. We have called ourselves titles such as Information Designer,  Information Architect, User Experience Designer/Architect, Customer Experience/Architect, UX Strategist, Usability Architect, Human Factors Specialist,  Business Analyst, and on and on.

We finally realized that what we do depends on what is needed […]

By |December 16th, 2013|Uncategorized|Comments Off on Customer experience design is art